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P/E, P/B, EV/EBITDA: Which Valuation Metric to Use and When

9 min readMay 2026BBS Research
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P/E ratio is the most commonly cited valuation metric — and the most frequently misused. For banks, P/E is less relevant than P/B. For infrastructure companies, EV/EBITDA beats P/E. For early-stage companies, neither works. Here is the complete framework for applying the right metric to the right business.


Part 3 of 5 in: Investing Fundamentals — Learning Series

Every investor quotes P/E ratios. Few investors know when P/E is the wrong metric entirely. The choice of valuation metric is not arbitrary — it is determined by the nature of the business, its capital structure, and the accounting treatment of its earnings. Using the wrong metric leads to systematically wrong conclusions — and this is one of the most common errors in retail investor analysis.

P/E Ratio: When to Use and When to Avoid

Use P/E for: Consumer businesses (FMCG, retail, auto), IT companies, and pharma — businesses where accounting earnings are clean, predictable, and reflect economic reality. Avoid P/E for: Banks (earnings are distorted by provisioning), infrastructure (depreciation-heavy), real estate (Ind AS 115 creates timing distortions), and early-stage companies (negative earnings).

P/B (Price-to-Book): The Banking Standard

For banks and NBFCs, book value (net worth) is the most meaningful anchor because the balance sheet IS the business — loans and deposits are the core assets and liabilities. A bank at 1x P/B is trading at liquidation value; a bank at 3x P/B is pricing in high future ROE. The justified P/B = (ROE - g) ÷ (Cost of equity - g), where g is the sustainable growth rate. HDFC Bank at 3x P/B is justified only if its 16-17% ROE is sustainable — which historically it has been.

EV/EBITDA: The Infrastructure and Commodity Standard

Enterprise Value (market cap + net debt) divided by EBITDA removes the distortion of capital structure. An infrastructure company with ₹10,000 crore market cap and ₹5,000 crore net debt has an EV of ₹15,000 crore. Its EBITDA might be ₹2,000 crore — giving EV/EBITDA of 7.5x. Comparing P/E across an asset-light IT company and a debt-heavy infrastructure company is meaningless; comparing EV/EBITDA normalises for leverage.

  • P/E: Consumer, IT, pharma (clean earnings businesses)
  • P/B: Banks, NBFCs, insurance (balance-sheet businesses)
  • EV/EBITDA: Infrastructure, metals, telecom (capital-intensive)
  • EV/Sales: Early-stage, negative EBITDA companies (SaaS, startups)
  • P/EV: Life insurance (VNB-driven, actuarial accounting)

🔍 BBS Insight

The BBS rule: always ask "what does this company's earnings number actually represent before applying a multiple?" For banks, earnings include loan loss provisions that are management estimates — P/B is more objective. For infrastructure companies, earnings include high depreciation that understates cash generation — EV/EBITDA is more honest. For IT companies, earnings are cash — P/E works. Match the metric to the accounting reality of the business, not just to what everyone else quotes.

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Terms used in this article
PE RatioPB RatioEV/EBITDADCFEnterprise Value
Part 3 of 5 in: Investing Fundamentals — Learning Series

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